Securian Financial

Optimize your enrollment

Engage employees with Benefit Scout®

This self-service digital experience guides employees through their enrollment journey while helping them select the right benefits to meet their needs.

Motivate employees to take action

Enrollment strategy icon
Pre-enrollment icon
Start of enrollment or new hire icon
Follow up icon
Post enrollment icon
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With this turn-key solution, we'll develop a plan based on your goals and timeline. We'll provide the communications, deploy and share results.

  • Enrollment strategy — Multi-channel communications built to increase participation in your plan and close your coverage gaps (no cost to you).
  • Pre-enrollment — Email and/or postcard sent the week prior to enrollment to each employee’s home/work email, offering education and a link to Benefit Scout.
  • Start of enrollment or new hire — Email sent to each employee’s work email the first day of enrollment or start date with a link to Benefit Scout and encouraging enrollment.
  • Follow up — Reminder email sent to each employee’s work email the last week of enrollment or new hire eligibility window with a link to Benefit Scout.
  • Post enrollment — Results tracked and shared at the end of enrollment.
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1.7M employees supported by Benefit Scout in 2020

Of these users, 82% completed the experience.1

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75 percent

75 percent of users agree or strongly agree Benefit Scout makes it easier to understand their workplace benefits.2

Communication touchpoints

Filter tools by employee enrollment event
All
  • pre-enrollment email thumbnail
    Pre-enrollment email

    Enrollment

    Sent to eligible employees providing educational resources to help them make an informed decision.

  • reminder enrollment email thumbnail
    Reminder enrollment email

    Enrollment

    Final notice for employees, reminding them to make a benefit selection or check out Benefit Scout.

  • enrollment start email thumbnail
    Start of enrollment email

    Enrollment

    Sent to employees during open enrollment highlighting Securian Financial’s decision-making tool, Benefit Scout.

  • branded postcard thumbnail
    Enrollment postcard

    Enrollment

    Sent to employees prior to enrollment, featuring education and how to access Benefit Scout.


  • new hire email thumbnail
    Start of new hire enrollment email

    New hire

    Encourages new hires to make benefit selections and use Benefit Scout to help them find the insurance that best fits their needs.

  • new hire branded postcard thumbnail
    New hire enrollment postcard

    New hire

    Welcomes new employees and encourages them to make benefit elections and check out Benefit Scout.


  • employee video thumbnail
    Employee video

    Promotional and educational materials

    Promotes the ease of using Benefit Scout, Securian Financial's online decision-making tool.

  • virtual benefit fair video thumbnail
    Virtual benefit fairs

    Promotional and educational materials

    Educates and seamlessly integrates with Benefit Scout, engaging employees about their Securian Financial offerings while providing direct access to enrollment resources.


Enrollment
  • pre-enrollment email thumbnail
    Pre-enrollment email

    Enrollment

    Sent to eligible employees providing educational resources to help them make an informed decision.

  • reminder enrollment email thumbnail
    Reminder enrollment email

    Enrollment

    Final notice for employees, reminding them to make a benefit selection or check out Benefit Scout.

  • enrollment start email thumbnail
    Start of enrollment email

    Enrollment

    Sent to employees during open enrollment highlighting Securian Financial’s decision-making tool, Benefit Scout.

  • branded postcard thumbnail
    Enrollment postcard

    Enrollment

    Sent to employees prior to enrollment, featuring education and how to access Benefit Scout.

New hire
  • new hire email thumbnail
    Start of new hire enrollment email

    New hire

    Encourages new hires to make benefit selections and use Benefit Scout to help them find the insurance that best fits their needs.

  • new hire branded postcard thumbnail
    New hire enrollment postcard

    New hire

    Welcomes new employees and encourages them to make benefit elections and check out Benefit Scout.

Promotional and educational materials
  • employee video thumbnail
    Employee video

    Promotional and educational materials

    Promotes the ease of using Benefit Scout, Securian Financial's online decision-making tool.

  • virtual benefit fair video thumbnail
    Virtual benefit fairs

    Promotional and educational materials

    Educates and seamlessly integrates with Benefit Scout, engaging employees about their Securian Financial offerings while providing direct access to enrollment resources.

Financial growth icon

Our communication really pays off

When we communicate with employees, engagement rates tend to go up. We’re talking double-digit growth — as much as 25-30 percent. One more reason to let us take the lead on your benefits marketing.1

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What’s next? Let’s get started!

Contact your account executive or marketing consultant to learn how you can integrate Benefit Scout into your marketing or enrollment platform.