Life Insurance Awareness Month

The Knolls’ story

When the unexpected happened, the Knoll family’s life turned upside down. Here’s their story of how life insurance provided a world of possibilities for Melissa and her two young daughters.

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The Conklins’ story

When the unexpected happened, the Conklin family lost a husband, a dad and a coach. Here’s their story of how life insurance provided Mindy and her two children peace of mind.

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Life Insurance Awareness Month

September is Life Insurance Awareness Month (LIAM) and here at Securian Financial, we take an active role in supporting this industry-wide effort. An advisor marketing plan has been assembled to help you make the most of this campaign now and throughout the year.

View advisor marketing plan

Week one: Make connections and start the conversation

43% of Americans aren’t protecting their loved ones with life insurance,¹ which means there is a good chance you may know someone who doesn’t have life insurance, giving you the opportunity to help them protect their loved ones.

Social Post 1: 43% of Americans (doc)
Social Post 2: More than half of Americans (doc)
Sales Tool: Human Life Value consumer brochure (pdf)
Email template: Connect with existing clients (doc)

Week two: Share the facts

It’s a lot easier to help clients and prospects find solutions when they understand the problem

Week three: Build awareness

Various life events can create a need to re-evaluate your clients’ life insurance needs. Take a look at your existing book of business and make a list of clients you think might have experienced a life event over the last year.

Social Post 6: 6 life stages (doc)
Sales tool: Policy review kit (pdf)
Email template: Let's re-evaluate your life insurance needs (doc)

Week four: Set the stage

Instead of trying to explain the importance of having life insurance to prospects – show them.

Get a detailed estimate

Use our detailed life insurance needs calculator that considers your family's full financial picture.

Use calculator

Only have a few minutes?

Try our quick life insurance calculator to get a basic estimate of your family's needs.

Use calculator

Run an illustration

Already have a client you are working with? Login to our advisor site and run an illustration below.

Run illustration

Request an illustration

Have a client, but need help with the illustration? Request an illustration from our sales support team below.

Request illustration

Life Insurance Awareness Month

The Knolls’ story

The Conklins’ story

Life Insurance Awareness Month

Week one: Make connections and start the conversation

43% of Americans aren’t protecting their loved ones with life insurance,1 which means there is a good chance you may know someone who doesn’t have life insurance, giving you the opportunity to help them protect their loved ones.

Week two: Share the facts

It’s a lot easier to help clients and prospects find solutions when they understand the problem

Week three: Build awareness

Various life events can create a need to re-evaluate your clients’ life insurance needs. Take a look at your existing book of business and make a list of clients you think might have experienced a life event over the last year.

Week four: Set the stage

Instead of trying to explain the importance of having life insurance to prospects – show them.

Get a detailed estimate

Only have a few minutes?

Run an illustration

Request an illustration

43% of Americans aren’t protecting their loved ones with life insurance,¹ which means there is a good chance you may know someone who doesn’t have life insurance, giving you the opportunity to help them protect their loved ones.