Securian Financial

Life Insurance Awareness Month


Life Insurance Awareness Month

September is Life Insurance Awareness Month (LIAM) and here at Securian Financial, we take an active role in supporting this industry-wide effort. An advisor marketing plan has been assembled to help you make the most of this campaign now and throughout the year.

View advisor marketing plan


Week one: Make connections and start the conversation

43% of Americans aren’t protecting their loved ones with life insurance,1 which means there is a good chance you may know someone who doesn’t have life insurance, giving you the opportunity to help them protect their loved ones.

Week two: Share the facts

It’s a lot easier to help clients and prospects find solutions when they understand the problem

Week three: Build awareness

Various life events can create a need to re-evaluate your clients’ life insurance needs. Take a look at your existing book of business and make a list of clients you think might have experienced a life event over the last year.
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Week four: Set the stage

Instead of trying to explain the importance of having life insurance to prospects – show them.
Two gears placed adjacent to each other, one slightly smaller than the other

Run an illustration

Already have a client you are working with? Login to our advisor site and run an illustration below.

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Request an illustration

Have a client, but need help with the illustration? Request an illustration from our sales support team below.

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